Episode 9 The secret to launching a brand in the UK with Dave's Hot Chicken In this episode, we welcome Keyana Mohammadi i, Head of Marketing for Dave’s Hot Chicken UK , to uncover the journey behind one of the hottest food launches London has seen in years. Keyana shares the full story of how Dave’s, a cult LA brand that started with just $900 and a parking lot pop-up, built a viral following and a loyal community — and how that momentum translated across the Atlantic.
Episode 8 Entertaining brands eat boring for breakfast 70% of consumers believe that the key to winning their hearts, minds, and share of wallet, lies in brands being entertaining.
Episode 7 The secret to engaging global TV audiences around killer show formats Today, we’re delving into The Secret to Engaging Global TV Audiences with Killer Formats —an art form that masterfully blends knowledge, expertise, instinct, results-driven strategy, and a bit of risk-taking. How do you take a show from concept to global phenomenon? What role does audience data play in shaping killer formats? And when do you trust your gut over the numbers?
Episode 6 The secret to creating buzz around news & entertainment content with ITN In this episode of The secret to , we sit down with Kim Rowell, Managing Editor at ITN Productions, to explore her multifaceted role in the entertainment industry.
Episode 5 The secret to killer brand partnerships with Boomtown Festival In this episode of The secret to, we sit down with Steve Hammond-Parker , Head of Partnerships for Boomtown Festival, to explore the evolving landscape of brand partnerships in the festival scene.
Episode 4 The secret to marketing things money can buy On this episode of The Secret To... we speak with Claire Toll-Moir, the Head of Popular Culture & Science at Bonhams Auction House.
Episode 3 The secret to creating a dupe worthy product & categoryie Today, we’re bringing you the secret to creating a dupe worthy product & category with Joe Moruzzi from Pleese.
Episode 2 The secret to engaging audiences with authentically sustainable festivals & events We’re bringing you the secret to engaging audiences around authentically sustainable festivals & events with Claire O'neill - A Greener Future & Chris Barrett - Access All Areas.
Episode 1 The secret to successful social media with cineworld. In this debut episode of 'The Secret to' podcast, we'll celebrate the joy of cinema and the secret to how one of the true giants of the business brings in the punters and keeps them coming by serving up the unrivalled delight of watching films on the big screen.